The latest report from Atomik Research explores changes in U.S. consumer behaviors amid inflation-induced price spikes across various spending categories. A close look at one category – food costs – indicates that changes in spending have already taken hold and grocery and restaurant brands alike need to be prepared for more changes ahead. The good news? This report serves up details and data-driven thought starters that can help your brand take a bite out of the competition and maybe even get a bigger piece of the pie.
 
Here’s what’s on the menu…

• A main course that includes a quick look at consumer woes and insights on where and when they’re shifting their spending.
• A side order of the strategies they’re using to cope with the changes, including generational comparisons.
• Some additional food for thought on how to keep them or win them over straight from consumers themselves, all served up with far fewer clichés than this overview.

If you’d like to learn more about Atomik Research and how we can help you with your insights needs, contact Erika.Ewer@atomikresearch.com